Dr Yang Liu

Yang Liu is a Lecturer in Marketing the Westminster Business School. She holds MSc in International Marketing Management from University of Leeds, and BA in English from South China University of Technology. She completed her PhD at Leeds University Business School at University of Leeds. Her doctoral study focused on team dynamics and innovation.

She leads undergraduate modules, including International Market Planning and Strategy at level 6 and Product and Brand Management at level 5, and postgraduate research module Marketing Research Insights. Prior to her current teaching role, she has been teaching and tutoring students at Higher Education level from multiple cultural backgrounds. Her cross-cultural background enables to her to help students develop future skills and thrive in the international workplace.

Qualifications

- Ph.D. in Marketing, University of Leeds, UK

- MSc in International Marketing Management, Leeds University Business School, UK

- BA in English, South China University of Technology, China

Research Interests: digital marketing, innovation, team dynamics, AI.

For details of all my research outputs, visit my WestminsterResearch profile.