Dr Yang Liu

Yang Liu is a Lecturer in Marketing the Westminster Business School. She holds MSc in International Marketing Management from University of Leeds, and BA in English from South China University of Technology. She completed her PhD at Leeds University Business School at University of Leeds. Her doctoral study focused on how team stress impacts NPD team performance. Her research interests are B2B marketing, organisational psychology, organisational behaviour, new product development, team stress and team performance.

She leads undergraduate modules, including International Market Planning and Strategy at level 6 and Product and Brand Management at level 5, and postgraduate research module Marketing Research Insights. Prior to her current teaching role, she has been teaching and tutoring students at Higher Education level from multiple cultural backgrounds. Her cross-cultural background enables to her to help students develop future skills and thrive in the international workplace. She is committed to creating a welcoming environment for every single student to achieve their goals.

Qualifications

- Ph.D. in Marketing, University of Leeds, UK

- MSc in International Marketing Management, Leeds University Business School, UK

- BA in English, South China University of Technology, China

B2B marketing, organisational psychology, organisational behaviour, new product development, team stress, team performance, AI adoption, service quality

Methods:

Structural equations modelling, multi-level analysis