About me

I am a part-time Visiting Lecturer in Events at the University of Westminster.

An events industry practitioner for over twenty-five years, I am the Managing Director of The Business Narrative, an events and marketing consultancy based in London, United Kingdom, serving business, professional services and media clients.

A Fellow of both the Chartered Institute of Marketing and the Royal Society of Arts, I judge event industry awards and regularly run masterclasses, training sessions, and speak at business events – I am passionate about educating the event professionals of the future.

Visiting Lecturer on MA Conference and Events Management and BA Tourism and Events Management / Tourism Planning and Management / Tourism with Business courses across a number of modules.

Teaching

Visiting Lecturer on MA Conference and Events Management and BA Tourism and Events Management / Tourism Planning and Management / Tourism with Business courses.

Modules include:

  • Principles of Event Management (level 4)
  • Delivering Award and Reward Events (level 6)
  • Conference and Events Planning (level 7)

I also mark coursework for these modules. 

Lecture topics include:

  • Strategic event planning
  • Event planning models and frameworks
  • Introduction to financial planning
  • Event costings
  • Sustainability and legacy – greening events
  • Planning for social and economic outcomes
  • Site selection – destination and venues
  • Event logistics