- Communication and Media Research Institute
About me
Jon’s experience in PR and journalism spans more than 20 years, with experience in the consumer, health and fashion sectors, both in senior agency and in-house roles and as a freelance journalist. Most recently, Jon’s freelance practice has focused on content creation for global healthcare and consumer/lifestyle brands. His current research concentrates on the use of visual materials in promotional communication. Jon's books include Creativity in PR and Communications (Kogan Page, 2025); Communicating Fashion Brands (Routledge, 2020); Fashion Promotion in Practice (Bloomsbury, 2016). He holds an MA in Critical Global Politics from Exeter University.
Teaching
I am an Assistant Head of School in the School of Media and Communication. Formerly Course Leader of the MA Public Relations course for over 10 years, I continue to teach the Creative Brand Communications module.
Research
Cope, J; Mayell, S (2025) Creativity in PR and Communications. Kogan Page.
Cope, J; Huggard, E (eds) (2020) Communicating Fashion Brands, Routledge.
Cope, J; Wells, M (2018) Picturing statistical narratives: a century of data visualisation from the healthcare public relations perspective. In Visual and Spatial Public Relations: Strategic Communication Beyond Text. Routledge.
Cope, J; Maloney, D (2016) Fashion Promotion in Practice. Bloomsbury Publishing
Cope, J; Steffen, A. (2011) International Public Relations: an experiment on a virtual model of learning. Proceedings of the 14th International Public Relations Research Conference.
Cope, J (2010) When is a NIMBY not a NIMBY? The case of the St Dennis Incinerator Group. Cornish Studies 18, pp 58 - 70.
Publications
For details of all my research outputs, visit my WestminsterResearch profile.