About me

About myself. I believe being a creative and enthusiast lecturer with the prime for learning. I consider myself being a free-thinker. Sociable in nature, I have a passion for cooking and travelling. I think my knowledge of different languages and cultures made of me a good communicator.

My education. I graduated with a BSc in Management from the University of Turin (Italy) where I studied an intetesting mix of subjects ranging from supply chain management, operations, statistics to sociology, marketing and organisational theory.

I furthered my studies with a BA in Business Administration from Robert Gordon University (Scotland) where I had the chance to study interesting subjects such as marketing, entrepreneurship and business planning.

Finally, I received my PhD in Entrepreneurial Marketing from University of Kent (England), thanks to an exciting scholarship funded by the Scottish Government, which allowed me to work side-by-side with Scottish food and drink SMEs, Tesco suppliers, Scottish development agencies and food networks, as well as Tesco Clubcard managing firm dunnhumby for a period of three-four years.

My external engagement. I engage externally to the university in different ways. For instance, I am visiting professor at Tsinghua University (Beijing) since 2016 and University of Science and Technology of China (中国科学技术大学) since 2011.

Research-wise, I am on the editorial (advisory) board of Technological Forecasting and Social Change, as well as Journal of Business Research, 3* ABS-listed publications.

I am a member of different bodies, for instance I am a member of the Chartered Institute of Marketing (MCIM), a fellow of the Royal Statistical Society (FRSS) and a senior fellow of the Higher Education Academy (SFHEA) in the UK.


For details of all my research outputs, visit my WestminsterResearch profile.