About me

2015-2019 Head of Subject Solent University

Managing a portfolio of: BA (Hons) Marketing, BA (Hons) Marketing with Advertising, BA (Hons) Marketing with Sport, BA (Hons) Advertising, BA (Hons) PR and Communication, BA (Hons) Creative Enterprise, BA (Hons) English and Creative Writing, BA (Hons) English and Film, BA (Hons) English and Media, MSc Marketing, MA Creative Enterprise, MA PR and Multimedia Communications, MA Creative Advertising and MA Luxury Brand Management within the School of Business, Law and Communications

2012-2015 Programme Group Leader Solent University

Leadership of the BA (Hons) Advertising, BA (Hons) PR and Communications, BA (Hons) Social Media, MA PR and Communications, MA Creative Advertising and a range of top-up courses within the Faculty of the Creative Industries.

2010-2012 Senior Lecturer Leeds Metropolitan University

Leadership of Personal and Professional Skills, New Media Marketing for Sport, Media Futures: Issues for Sport Marketers and Digital Media for International Marketing modules. Teaching of Introduction to Marketing for Sport, Marketing Communications, Sport Sponsorship, Strategic Marketing for Sport modules

2004-2010 Head of Creative Design Leeds Metropolitan University

Reporting to the University Registrar & Secretary in the direction of the university vision and communication of all aspects of the university brand and corporate image/identity. Responsibility for communications/activation plans for extensive rights portfolio including the Carnegie Challenge Cup (culminating in the final at Wembley Stadium), Leeds Carnegie (premiership rugby union) and Yorkshire Carnegie (the one day side of the Yorkshire County Cricket Club). In particular, extensive liaison with media partners including the BBC and Sky Sports.

1997-2004 Media Production Manager Leeds Metropolitan University

Leading a range of externally-facing support services including corporate identity – in competition with external agencies, I was responsible for the development of the new University corporate identity and its subsequent implementation across all applications from publications to signage.


Richard teaches Interactive and Digital Marketing and Professional Development for Marketers.


Pringle, A, Smith, A. and Zwolinsky, S. and Berry, R. (2012) Premier League Health: National Evaluation of the Local Exercise Action Pilots. London, English Premier League.

Berry, R. and Mackreth, K. (2011) The childhood activity market: A consumer orientation approach to understanding physical activity behaviours. Carnegie Seed Grant. Leeds, Leeds Metropolitan University.

Berry, R. (2011) Creating a Framework for Creativity. ALT Journal. Leeds, Leeds Metropolitan University.

Berry, R. (2011) Action Replays for Sport Results: contributing to research on using feedback to improve learning and gain student satisfaction. FLAP Conference. Leeds, Leeds Metropolitan University.

Berry, R. (2010) Maximising Opportunities: Marketing a University through Sport. British Universities & Colleges Sport Conference. Keele University.

Berry, R. (2009) Successful Branding in Higher Education. Discovering Futures HE Conference. London, London School of Economics.