“I knew that I was going to be self-employed and what I was missing from my previous education was knowledge of business. I wanted a mix of theoretical knowledge/teaching and a creative teaching approach. I felt like Westminster offers this especially with the Entrepreneurship pathway and on this course I feel like I still have the freedom I had five years ago in high school when I first started experimenting with ideas and setting up my own company,” he explained.
Geofilter Studio was born out of Pascal’s creative agency SBTG - Design & Media Agency, his interest in Snapchat trends, and the recognition that Snapchat is the fastest growing social media platform.
Speaking of the use of the filters, Pascal said: “It’s becoming super common everywhere that people have a geofilter for their own events, whether that’s their birthday, wedding, baby bridal, girls night out etc. It’s a great thing if all of your friends use Snapchat – you can brand the location you’re using, upload it as a gift to someone or as a surprise.
“Individuals don’t necessarily have the design skills to make something great and yet that’s what they want – because right now everything looks beautiful, it looks perfect. They don’t want just a bad design that their friend made – that’s why we are currently filling up our own online design shop with a variety of different customisable templates,” the young entrepreneur added.
Read the Westminster Business School’s interview with Pascal telling about the process of building the company and advice for budding entrepreneurs.