Steven Barnett, Professor of Communications at the Faculty of Media, Arts and Design at the University of Westminster, used his academic expertise to comment on the origins of political slogans in an article for The Economist. 

Steven Barnett noted that slogans are as old as elections themselves as they are scribbled on the walls of Pompeii, while American politicians have worked with advertisers since the 1920s.

The article later on explains that catchphrases, which were previously used in newspaper headlines and occasional references in stump speech, are now the very fabric of English political language, and that can easily be noticed in Theresa May’s speeches.

Read the whole article on The Economist.

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