The report has received widespread international coverage across music industry and technology trade press and blogs, including Poland, Italy and the US.
Authored by renowned innovator Dagfinn Bach, the report focuses on the environmental impact of current shifts in music consumption from ‘ownership’ of physical or digital products towards the range of ‘access’ or cloud-based services such as YouTube, Spotify, Deezer and Last.fm
It has been estimated that the global ICT industry contributes as much greenhouse gas to the atmosphere as all the world’s airlines combined. With the current trend for streaming music direct to computers or portable devices, Bach highlights the resulting energy costs of digital services and the potential impacts on network infrastructure.
The report illustrates the topic with some stark findings:
- Streaming an album over the internet 27 times can use more energy than the manufacturing and production of its CD equivalent.
- Unlicensed file sharing could consume the equivalent of up to four times the annual combined electricity consumption of all UK households.
Intending to kick-start debate, the report considers ways to offset energy inefficiencies, such as local storage, caching and mass storage devices.
Ultimately, it begs a very timely and important question - Do ever more complex cloud, mobile and streaming services represent sustainable consumption models or do they present us with an environmentally unsustainable digital future?
Speaking about the report, Keith Harris, MusicTank chairman said:
“The uptake of smart devices, combined with the advent of mass connectivity and high speed broadband continues to revolutionise our consumption of music. These changes also have considerable implications for the environment. Where, in the pre-digital era, music fans stuck a needle on the groove or hit a play button, today they are increasingly turning to cloud-based streaming services powered by energy-hungry server farms.”
Dagfinn Bach added:
“Digital music is not distributed in an environmental vacuum. While CD and vinyl pressing plants are becoming rarer, the growth in data traffic caused by digital content services comes with its own risks and problems. I hope this report shines a light on the issue and opens an important debate, both in the music industry and beyond.”
This report can be downloaded for FREE via the MusicTank website:
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