Carl Jones, Senior Lecturer in PR and Advertising at the University of Westminster, wrote an article on racism and classism in Mexican advertising.
In his article, Carl Jones explained how contemporary Mexican advertising and films tend to show a lower class population with darker skin and richer class people with white skin.
According to him, this phenomenon, called "aspirational advertising" has now become common practice for most advertising agencies in Mexico.
He said: “I’ve worked in the Mexican advertising industry for the last 25 years, and have witnessed this at first hand. My recently published research examines how this aspirational advertising demonstrates racial and social inequalities in Mexico, and reinforces colonial thinking in the country.”