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Social Media: Benefits, Risks, and Considerations for Organisations Webinar, presented last Tuesday by Fefie Dotsika, Senior Lecturer, Information Systems, and Keith Patrick, Senior Lecturer, Information Management, provided an overview of Social Media, particularly the distinction between the outward facing and internal applications, the need to distinguish between personal and professional use and the organisational implications.

The webinar addressed potential benefits and risks associated with adopting or not actively adopting Social Media, as well as concerns from both an organisational perspective and that of the role for HR in establishing strategy, policy and guidelines; supporting the encouragement of positive and appropriate practices in the adoption and use of Social Media.

Keith Patrick said: “The webinar has been built on our ongoing research, business engagement activities and Knowledge Transfer Partnerships, especially the current one with Reynolds, Chamberlain and Porter LLP, which has the aim to develop an innovative social media framework and solutions serving the knowledge management, commercial, people and organisational requirements.
Key Learnings of the Session:

  • An overview of Social Media, pairing the classic view with the internal potential.
  • The need to evaluate Social Media, regardless of their active organisational adoption.
  • The contrast and implications of personal and professional use of Social Media by employees within and without an organisation.
  • Essential considerations to promote the positive use of Social Media, developing Policy and Practice guidelines.
  • Knowledge of different applications of Social Media through supporting examples.

Delegates’ comments:

"Very useful and well stated points to be noted and actioned by employers new to the social media revolution."
Miller Health Management

"Interesting discussion"
Head of HR
JCDecaux UK Ltd

"Useful and interesting tips on introducing a Social Media Policy into your organisation."
Staff Engagement Manager

"Very efficient, easy to follow"
HR Manager
Hogan Lovells

You can find further information on the webinar here

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