Professor Christian Fuchs, Professor and Director of the Communication and Media Research Institute, was quoted in an article by Newsweek about Joe Biden and social media.

Professor Christian Fuchs

In the article, Professor Fuchs told Newsweek that he thinks Biden’s approach will allow him to gain attention without resorting to Trump’s approach to social media. He said: “Trump works with sensationalism, Biden with political ideas…In contrast to Trump, Biden will grab headlines with policy ideas instead of sensationalism.

“He and other non-populist politicians can redefine the way social media works away from superficiality, tabloidization and sensationalism towards policy ideas, debates and arguments.”

Read the full article on the Newsweek website.

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