Can new music ‘Fitbeats’ inspire Londoners to get fit in time for the 2012 Games

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Does listening to house or rock music help you run faster, does samba make your spin class easier, or does the tinkling of the piano improve your Pilates performance? Researchers, including Dr Kostas Karageorghis at Brunel University and Dr Richard McKenzie at the University of Westminster (UoW), are investigating the impact of music on sport psychology and launching ‘Fitbeats’ – a new set of motivational music tracks containing messages from top athletes, coaches and Olympic hopefuls - on Wednesday, 5th January, 2011.

Open to the public, the free Fitbeats session will take place at Regent Street gym*. Fitbeats have been created by the UoW, and form one part of the wider work done by researchers in sports science. Results will be measured, with the aim of the music tracks providing a boost to mental strength and physical performance assisting people exercise at the right tempo.

Participants can tune into Fitbeats when rowing, cycling, taking an aerobics class, lifting weights or playing five-a-side football, amongst others. A free massage, health-check assessment and one-week’s gym membership are available to everyone signing up.Inspired 2012 Olympic Games logo

The free fitness day forms the first in a series of Fitbeats events supported by PODIUM, the higher education branch of London 2012, which has been awarded the Inspire Mark by the London Olympic Organising Committee.

To take part, or get a press pass for the event please email: [email protected]

*Fitbeats                                    Wednesday, 5th January, 2011 9am-5pm
The Old Gymnasium
University of Westminster
309 Regent Street
W1 2UW

Notes to Editors:

1. The University of Westminster is a diverse and dynamic international education institution situated in Harrow and the heart of London, one of the world’s great cities. With a vibrant learning environment and a commitment to educating for professional life, the University has a distinguished 170-year history, and continues to attract more than 20,000 students from 150 different nations. A wide range of Westminster’s courses are independently rated as excellent, and the University’s research leads the way in many areas including art and design, electronic engineering, and media. Internationalisation, employability and sustainability are key elements of the University’s vision for the future.

2. PODIUM works with universities and colleges institutions to use the 2012 Games as a catalyst to enhance existing activity and place the Further and Higher Education sectors in the global spotlight. University of Westminster Vice Chancellor Geoff Petts chairs the PODIUM Board.



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