In order to enter the competition, the students were given the task of creating a thirty second advert for three specific briefs which were supplied by advertising agencies Mother and Libertine. The students had to create an advert for either road safety campaign Think!, hair styling company Scűnci or outdoor supplies company Go Outdoors. They were also tasked with using just one ten-minute roll of film provided by Kodak.
The University of Wesminster students came first in the Think! category and second overall, with their advert ‘Damon’s Funeral’, which highlighted the dangers of taking selfies whilst driving. The advert was created by students Herries Anderton, Ashwin Arvind, Gizem Kumbaraci, Melissa Searle and Aiste Jukstaite.
The fairy tale-themed Scűnci advert, which was called ‘Three Princesses’, came second in its category. It was produced by Kamila Stopyra, Charles Solly, Tim Warner, Aleks Tyczynski and Oliver Bentley.
The ‘Go Outdoors’ advert, titled ‘Been Inside Too Long’, also came second in its category. The advert was created by Tomas Santos, Peter Schmid, Bella Meyer and Plum Stupple-Harris.