Led by course leader Dr Rebecca Wang and Dr Epaminondas Koronis, the international visit is a particular feature of the MSc/MA International Business Management course. The trip aims to enhance students' employability through experiential learning, enable students to appreciate the complexity of international business management in a practical setting and to encourage students to critically evaluate preconceptions about conducting business within an international context.
During the trip to Tashkent, students were asked to consider a genuine business challenge. Mr. Zafar Khashimov, the CEO of the national supermarket chain Korzinka.uz, asked students to explore the way in which the business should manage its future omni-channel strategy.
Students did preparatory work ahead of the visit to familiarise themselves with the economic, legal, political, social and business environments in Tashkent and also participated in a number of workshops to help build their knowledge of retailing and also their ability to undertake live consultancy projects.
Whilst in Tashkent students were engaged in a series of talks on the Strategy of Development of Uzbekistan for 2017-2021, on the Strategic Expansion of "Anglesey Food" (korzinka.uz), by Mr Khashimov, and on How Leaders and Organisations Respond to Changes in the Environment, by Dr Koronis.
In teams, students visited Korzinka supermarkets to carry out field research and collect primary data, interviewing shop managers, employees, and customers. They analysed the data and presented their recommendations to the CEO.