How much do you know about Chinese men and masculinity? How relevant is Chinese masculinity to your target market? What is the positive impact of bringing in a ‘Chinese masculinities’ perspective within your company? We can help you expand your hold on the Chinese male market.

In China, as in many other cultural and geographical contexts, masculinity is often left undiscussed, or dismissed with a few simplistic stereotypes. However, ideas about masculinity pervade every aspect of our working and non-working life, in China as elsewhere, and lack of awareness of the specificities of Chinese masculinity is a major reason for getting the Chinese market wrong.

The Contemporary China Centre at the University of Westminster and the British Academy are pleased to invite you to attend the Understanding Chinese Men & Masculinity workshop to discuss with you why increasing your awareness of Chinese masculinity is important to improve the quality of your work.

Who is this event for?

This event is for creative and cultural industries professionals. Whatever your area, and whatever your level of engagement with Chinese culture, we’d be delighted to see you!

What will the event consist of?

The event will include different types of activities through which you will be able to:

  • Explore Chinese masculinities looking at Chinese visual materials
  • Learn and share your views about China and Chinese masculinity issues through contributing to group discussions
  • Increase your awareness of Chinese masculinity and learn how this can improve the quality of your work through group activities

Tea, coffee and snacks will be provided.

Further information

No previous experience or expertise is required to attend the workshop. Concise pre-workshop reading materials will be provided. Thanks to the support of the University of Westminster and the British Academy this event is offered completely free of charge to professionals. But places are limited, so please reserve your place by 25 April by contacting Dr Derek Hird at [email protected].

Download full programme details (PDF format)