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In today's challenging economic climate, organisations are using analytics to make fact-based decisions to help run their business. Analytics is about utilising powerful statistical techniques that turn data about customers, performance, financials and more into meaningful information that organisations can then leverage. These same techniques are now being adopted by sporting institutions to take advantage of the wealth of data that they have about participants, supporters, and matches to help them maintain a competitive advantage. This talk will discuss the types of analytics that are being adopted by both business and sporting establishments, demonstrated through a number of case studies of the analytics in action.

About SAS

SAS helps organizations anticipate and optimize business opportunities. We do this through advanced analytics that turn data about customers, performance, financials and more into meaningful information. These fact-based decisions deliver undeniable bottom line impact allowing us to transform the way our customers do business.

About John Spooner

John has over 18 years experience with regard to applying analytical techniques across a number of different industry areas. His main responsibility lies in leading the SAS UK analytics practice, a team that enables organisations to apply data and text mining techniques, as well as forecasting and optimisation routines, to increase profits and reduce costs through fact-based decision making.

Computers, numbers, statistics and logical problem solving have always been his main passions so it is of no surprise that he has spent the majority of his career working for a company that specialises in solving business problems using advanced analytics. His degree is in Applied Statistics with his dissertation focusing on "The use of analytics to devise a profitable betting strategy for football matches". He managed to simulate over 10% return.

After spending time with Transco educating customer's on how to use the computer system that transports gas around the country, he joined SAS in 1998. He has held a number of technical and more recently managerial roles at SAS helping customers on a day to day basis whether it be on sales opportunities, in training courses and workshops, consultancy engagements or troubleshooting on technical support. At all times in his career, he has thrived on contact with customers and how they can gain true benefit of using SAS' superior analytical technology.