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The second of MusicTank's Year Zero events takes a timely look at the positive ways the music industry can co-opt and employ new technologies and trends to benefit themselves. 

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About this event

'Brave New World' seeks to reboot the debate that for too long has cast the music industry as a helpless victim to new technology, and instead encourage the business to look at new technologies as opportunities rather than threats and ensure the mistakes of the past are not repeated.

Joining the panel to explain just why we should all hug a techie will be James Penycate, founder of Social Media consultancy Ooh Brilliant, Adrian Hon, founder and Chief Creative Officer at alternate reality game designers SixToStart and Stephen O'Reilly founder of self service mobile app platform Mobile Roadie. Keith Harris, MusicTank Chairman will moderate.

Newly added

Richard Skaife - CEO & Co Founder, Yuza Mobile & Joint CEO, 3ME as our keynote. And Mark Wood, Artist Manager - providing us with an Imogen Heap case study including an overview on her social media and app strategy.

Experts in their own fields, we'll hear how they have used these new technologies and social networks to further the causes of brands they work with.  How they keep up-to-date with latest developments and how we can make technologies that work for cars and vodka brands apply to labels and bands?

Following a keynote, we will hear case studies of technological innovation, some of which will be from sectors outside the music industry - e.g. location-based gaming.  Presented by leading-edge companies, it's intended to inform and inspire breakout groups which will follow, each to be led by one of these experts.  The results of these brainstorm round tables will be fed back to the room to inspire fresh thinking and its intended that those present may learn from other sectors that have successfully deployed cutting edge technologies to drive products and engage markets.  Q&A with the panel will follow a mid-evening break.


The Basement, PRS for Music, Berners Street, London, W1T 3AB


£25 MusicTank Members | £30 Trade Body | £35 Full Price

**Price includes drink on arrival and post-event written transcript **


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