The media are booming in India: newspaper circulation is rising; new community radio and FM stations are being launched; India has more dedicated television news channels than the whole of Europe put together, and it is also home to the world’s largest film industry. From mobile telephony to online communication, India has witnessed a revolution in the production, distribution and consumption of images and ideas.
In an age of mediated international relations, the mass media have an important role in making nations and cultures attractive in a globalising marketplace. The focus of this lecture will be on how India’s mass media, popular culture and communication outlets influence ideas and institutions outside India and beyond the diasporic constituency. The lecture will explore the strategies that the Indian government and creative and cultural industries are adopting to raise the country’s international profile. Will the million messages emanating from the world’s largest democracy, and one of its fastest growing economies, via the Indian media, reach all corners of the globe? What is the role of India’s increasingly vocal and visible English-fluent diaspora in contributing to this mediated ‘soft’ power?
Professor Daya Thussu
Daya Kishan Thussu is Professor of International Communication and founder Co-Director of India Media Centre at the University of Westminster in London. He holds a PhD in International Relations from Jawaharlal Nehru University, New Delhi. Formerly a journalist – first at the Press Trust of India and latterly with the London-based news features agency Gemini News Service, Professor Thussu has conducted workshops and written policy papers and reports for such international organizations as UNESCO and UNDP. Author or editor of a dozen books, Professor Thussu is an internationally recognised scholar of global media, having worked at Goldsmiths, University of London before his current post. He has written extensively on global aspects of media and communication with a special focus on global news. Among his recent publications are Internationalizing Media Studies and News as Entertainment: The Rise of Global Infotainment. He is the founder and Managing Editor of the Sage journal Global Media and Communication and series editor for a book series for Routledge called Internationalising Media Studies. He is currently working on a book on India’s Soft Power.