Seven students from the Public Relations & Advertising BA Honours course were invited to attend the 19th edition of the FAB Awards, an international awards programme which celebrates excellence in advertising for food and beverage brands.

The FAB Awards aim to recognise the critical contribution that outstanding creative work makes to building brands and to identify and reward leading practitioners from over all over the world.

Before this year’s awards a FAB Forum was held to bring brands, creatives, media and tech together with students to shine a light on thought leadership and innovation from the Food & Beverage industry.

Elena Muñoz de León, a second-year student, who is now working for the FAB Awards, said: “Our lecturer, Carl Jones, gave me the opportunity to attend the FAB Awards. I felt extremely lucky to have been part of a day full of innovation, creatives and legends of the industry.

"Fabio Alings, Maltesers' Brand Director, gave great insight about how cultural relevance unleashed the true power of Maltesers and he ran through their latest campaign, Look on the Light Side of Disability - I really enjoyed that. Also, I am very thankful to Neeraj Nayar, founder of the FAB Awards and great professional of the industry.”

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Neeraj Nayar, founder of the FAB Awards, said: “Being able to offer something constructive to the future of our Industry is very dear to us at FAB and also a privilege.

"We were lucky to be able to approach Carl Jones, a former FAB Award winner himself, who is now a professor at the University. Carl and I were delighted to welcome the 'FAB Futures' to both the thought-leadership forum during the day and the Award ceremony in the evening.”

Learn more about studying on the course Public Relations and Advertising BA Honours.

Learn more about the FAB Awards.

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