Trish Evans, senior lecturer of the Public Relations and Advertising BA Honours course at the University of Westminster, recently gave a talk at the book launch of a new Reuters Institute for the Study of Journalism book at the Royal Society of Arts (RSA) in London.

‘Journalism and PR: News Media and Public Relations in the Digital Age’ is co-authored by John Lloyd and Laura Toogood and analyses a new media age in which the need to proclaim and protect brands - personal, corporate or political - means that PR is now a top-table profession whilst journalism struggles for survival. 

Trish gave her own estimation of the direction PR and journalism are headed: They are “crossing over. Public relations professionals are acting as journalists and journalists as paid scribes or public relations professionals." 

She added: "Upmarket print journalists among you here should not despair at the thought of product contamination, however; in fact you should rejoice in the knowledge that you are in the luxury goods business: Posh people like print. Print has become a prestige product.”

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