Westminster alumnus Giovanni Basile Garcia, who graduated from the Psychology BSc Honours course last year, has been shortlisted by the Kings College Entrepreneurship Institute in the ‘Idea Factory’ competition.

Giovanni Basile Garcia and other finalists will attend a reception at the House of Lords on the 22 February where the winners will be announced and awarded a share of £6000 prize money to help and support their ideas. This competition was aimed at finding the best entrepreneurship ideas that could have the potential to grow into successful ventures.

The Westminster alumnus’ idea, called ‘Celli’, is an Artificial Intelligence (AI) based education tool which set out to help students with developing executive functions and higher cognitive skills during the learning process. The main goal of ‘Celli’ was to transform the learning paradigm and adapt it to the current pace of information exchange to facilitate information retention and refine cognitive skills.

This platform was designed for potential students to create their learning profile, and upload their learning materials which could be processed and digested by the AI. This way Celli can provide them with the necessary strategy to learn at the fastest and most efficient rate.

In regards to his nomination, Giovanni expressed his joy: “This award was unexpected. As a Neuroscientist, the entrepreneurship world was a very remote and unexplored landscape for me. But in academia, you get the scientific mindset to plan your project, to get the right resources and create a team, all in a lean and very skinny way, exactly as in the early stages of a start-up. This new Stargate portal that I just opened with this award motivated me to deepen my knowledge and use all my expertise to develop a revolutionary product that will enhance people’s ability to learn efficiently.”

Find out more about the Psychology BSc Honours course at the University of Westminster.

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