Sarah is currently the Tour Manager for SIGMA at Nocturnal Touring Ltd and has years of music industry experience behind her. She was invited to sit on a panel of music industry experts during BRITS Week 2017; a line-up which included the Manager of Tinie Tempah, the A&R Director of Atlantic Records UK and the Vice-President of Live Music for AEG Live.
Originally from Salzburg in Austria, Sarah moved to London and graduated from the Music Business Management MA in 2011. Before this, she studied International Development in Vienna. She has extensive experience across diverse areas of the music industry, including as Production Assistant at MTV, Promoter for DMP UK, Tour Manager for UAF Music and Venue Manager for Ace Hotel London. In 2012, she was Road Manager for Rihanna in the 777 world tour. Sarah is also Operations Director and Booker for Fieldview, “Wilshire’s Biggest Little Festival”, a 5,000 capacity charity festival which is currently in its tenth year.
The BRIT School is an educational institution for the performing arts, media, and art and design. BRITS Week for War Child is a series of gigs between 14 and 24 February in the run-up to the BRIT Awards which celebrates British music.
On being invited to sit on the panel, Sarah said: “It’s an honour, that’s for sure, and I feel proud.
“I initially studied International Development to make the world a better place, but my passion for music was stronger and I got into the MA on Music Business Management to pursue that.”
Sarah said of her time at Westminster: “The MA in Music Business Management showed me the different aspects of the music industry as a whole and it was good to get a glimpse of what I was about to get into. The tutors were amazing – a completely different bunch of people from all walks of life. I enjoyed heated exchanges and learning new and different aspects of the industry.”
Her advice for current students or graduates hoping to break into the music industry is “Work hard and put yourself out there. No one owes you anything; no one will ever give you anything. Just get out there and graft, and when you think you can’t do it anymore, keep going, because that is what separates you from the rest. Obstacles are there to be overcome.”