To showcase their research papers, recent Business Management BA Honours graduates Jordan Lewis-Pryde and Rory Sadler attended the conference which is now in its third year and which was supported by Facebook and the Association for Computing Machinery.
Jordan presented a paper entitled ‘A Social Networking Strategy for Improving Knowledge Management and Communication in the Travel Industry’, while Rory showcased his research on ‘Social Media Strategies in the Retail Sector: Analysis and Recommendations for Three Multi-National Retailers’. Rory was successful in winning the Best Paper Award out of 57 accepted papers for the conference.
Rory said: “It was an experience I never thought I would have and I was so proud to have had a paper published and to have been able to travel to somewhere as incredible as New York. Being an undergraduate and having a paper published is very rare. It was with the University’s help – in particular Dr Richard Evans’s – that this opportunity was offered to me. The Distant Horizons Award of the University made it financially possible and it meant I was able not only to travel to one of the world’s best cities, but I was also able to meet other academics, experience an American university campus and network with influential industry figures.”