Ahdab Nasir, a Multimedia Computing BSc Honours student at the University of Westminster, was part of a group of 12 young job-seekers involved in the research, design and development of the recently launched Motimator.

Motimator is an employability app developed by the digital charity YouthNet, in partnership with O2. The purpose of the app is to offer ‘a digital mate to motivate’. Ahdab and 11 other students were recruited through GoThinkBig to help create the app as they as students know all about the challenges faced in job searching. The app, which is free to download, is aimed at students in education as well as those currently looking for work.

“We looked at the struggles young people found when looking for employment and thought how we could solve this digitally. We brainstormed the idea in different ways and even did an Apprentice like activity where we pitched our ideas to the YouthNet and GoThinkBig staff who were in the roles of Lord Sugar and his team.

“I’ve learnt so many digital skills and it was really interesting to be involved in every stage of the process. I’m really proud of the final Motimator app and I hope that it will help other young people to fulfill their employment goals,” said Ahdab.

Frances Gow, Employability Manager at the University of Westminster added: “Staying motivated and positive in your job search is a key factor in contributing to early success. It can often seem like daunting challenge, and anything that helps people to stay on track and set realistic goals is a real benefit for the individual. I am delighted that a University of Westminster graduate has contributed to the development of the Motimator.”

The Multimedia Computing BSc Honours course at the University of Westminster is designed to give students the skills and knowledge needed to develop their careers in a range of roles. The course has been designed to enable graduates to possess the practical skills and knowledge to develop a range of technical careers within the multimedia industry.

[11:06] Matthias Ozogolu ​[11:06] Carolina De Macedo Longhini perfect

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