Social Media: A Critical Introduction(2017) is a critical guide for all students and scholars of media studies and sociology. This new edition published by Sage includes timely new chapters on China and the digital ‘sharing economy’.

Social Media: A Critical Introduction (2017) is a critical guide for all students and scholars of media studies and sociology. This new edition published by Sage includes timely new chapters on China and the digital ‘sharing economy’.

With social media changing how we use and understand everything from news to transport, more than ever it is essential to ask the right kinds of questions about the business and politics of social media. This book equips its readers with the critical thinking they need to understand the complexities and contradictions and make informed judgements.

The second edition of Social Media: A Critical Introduction:

  • Lays bare the structures and power relations at the heart of our media landscape
  • Explores the sharing economy of Uber and Airbnb in a brand new chapter
  • Takes us into the politics and economy of social media in China
  • Puts forward powerful arguments for how to achieve a social media that serves the purposes of a just and fair world.

More information, classroom materials and the sample chapter "What are Social Media and Big Data?" can be found on Christian Fuchs’s website.

Praise for the new edition

“Timely new chapters on China and on the ‘sharing economy’ of Uber and Airbnb strengthen an already vital contribution to communication studies. Through the lens of critical theory, Fuchs provides the essential text for students of our new media world.” — Vincent Mosco, Queen’s University, Ontario

“A definitive book for all social media users who feel powerless and exploited, who long for dignity, freedom, and a more democratic Internet – illuminated, again, by critical theory” — Jack Qiu, The Chinese University of Hong Kong

Christian Fuchs is Director of the Westminster Institute for Advanced Studies WIAS. He is also Professor at, and the Director of, the Communication and Media Research Institute (CAMRI).

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