Professor Vlatka Hlupic, Professor of Business Management at the University of Westminster, was invited to speak at the renowned international Global Peter Drucker Forum 2018 in Vienna.

The Global Peter Drucker Forum is an international management conference dedicated to management philosophy of the late Peter Drucker, who was a management Professor, writer and consultant.  

The event took place on 29 and 30 November at The Hofburg, the official residence and workplace of the President of Austria and in the hometown of Peter Drucker. The Forum discussed a variety of business topics including ‘What Business Must do now in Society’, ‘The Very Human Pursuit of Innovation’, ‘Strategy in the Face of Reality’ and ‘Should Managers be Activists?’

Professor Hlupic spoke about why organisations need to become more compassionate, sharing some statistics on low engagement, passion for work and performance. She then presented the Level 5 Emergent Leadership model explaining why individuals and organisations need to shift to become more productive, engaging and profitable. Lastly, she spoke about the eight key pillars for humanising organisations, based on her research published in her new book entitled, ‘Humane Capital’.

In her book, Professor Hlupic opens the door to the 4th Industrial Revolution, explaining how companies can do well by doing good and how they can maintain profitability while benefiting the world around them. The book’s content is supported by insights from interviews with 58 CEOs, Chairmen and other senior leaders of industry and professional bodies, and argues for a radical reassessment of current business models in practice.

Sharing her thoughts on the event, Professor Hlupic said: “I am delighted to have spoken at this prestigious management conference, and share the key findings from research published in my new book ‘Humane Capital’ with a global audience."

Professor Hlupic is a renowned keynote and TEDx speaker who has appeared on over 50 public platforms since 2015. She has presented at the Houses of Parliament, European Commission, Home Office, the Economist and the Financial Times, and has published more than 200 articles in journals and books. She is also an associate editor and member of several editorial boards for a number of international journals, providing expert comment in a variety of business publications and newspapers.

In September 2018, she was voted as one of the Most Influential International HR Thinkers by HR Magazine for the fourth consecutive year.

Find out more about the Business and Management courses offered at the University of Westminster.

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