The book, entitled "It’s the Economy, Stupid!" is essential reading if you want to find out more about how your vote will affect your financial future.

According to this guide, pollsters are constantly worrying about our perceptions of politicians. What do their other halves look like? Who looks best when eating a bacon sandwich? Should they even be eating bacon sandwiches in the first place? For the voter, though, it all comes down to one thing: the economy.

Good economic news generally boosts the popularity of the incumbent party in government, while bad economic performance associated with a particular political party can blight its election chances.

The authors Peter Urwin, Andy Ross and Vicky Pryce say that this is true even when the rival parties have near-identical economic policies.

The book covers some of the most entrenched topics of British political debate, such as:

  • Does immigration help or harm our economy? 
  • Are austerity measures the best way to tackle a financial meltdown? 
  • Is the NHS in crisis?

Read the full book description on the publisher's website.

About the authors

  • Professor Peter Urwin is Director of the Centre for Employment Research and Professor of Applied Economics at Westminster Business School.
  • Vicky Pryce is an economist, and former Joint Head of the United Kingdom’s Government Economic Service. She is the author of Greekonomics and Prisonomics.
  • Andy Ross is formerly Deputy Director of the UK Government Economic Service and Deputy Director at HM Treasury. He's a Visiting Professor at Reading University, Visiting Research Fellow at Leeds University, as well as a part-time Lecturer at Birkbeck, University of London.

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