According to this guide, pollsters are constantly worrying about our perceptions of politicians. What do their other halves look like? Who looks best when eating a bacon sandwich? Should they even be eating bacon sandwiches in the first place? For the voter, though, it all comes down to one thing: the economy.
Good economic news generally boosts the popularity of the incumbent party in government, while bad economic performance associated with a particular political party can blight its election chances.
The authors Peter Urwin, Andy Ross and Vicky Pryce say that this is true even when the rival parties have near-identical economic policies.
The book covers some of the most entrenched topics of British political debate, such as:
- Does immigration help or harm our economy?
- Are austerity measures the best way to tackle a financial meltdown?
- Is the NHS in crisis?
Read the full book description on the publisher's website.
About the authors
- Professor Peter Urwin is Director of the Centre for Employment Research and Professor of Applied Economics at Westminster Business School.
- Vicky Pryce is an economist, and former Joint Head of the United Kingdom’s Government Economic Service. She is the author of Greekonomics and Prisonomics.
- Andy Ross is formerly Deputy Director of the UK Government Economic Service and Deputy Director at HM Treasury. He's a Visiting Professor at Reading University, Visiting Research Fellow at Leeds University, as well as a part-time Lecturer at Birkbeck, University of London.