The prize will reward an MA/Postgraduate Diploma Urban Design student, whose Master Planning project is judged as most outstanding and original in exploration of how people use space. Students have been invited to enter their final projects into the competition by electronic submissions to the course team. A jury comprising course tutors will select the best project based on academic accomplishment, design quality, innovation and professional presentation.
The prize, worth £250, will be presented annually by a representative of JCDecaux, the world's leading outdoor advertising company, who have helped set the prize up.
“The pace of urban change and the challenge of making cities sustainable demand increasingly creative solutions to city design and management. The challenge facing cities needs to be met on a global scale, and we are delighted JCDecaux has decided to support our students in helping meet this challenge. The urban design programme at the University of Westminster enjoys an extremely high reputation in the industry and this prize is welcome recognition of the quality of the work here,” said Tim Edmundson, Head of the Department of Planning and Transport.
Lawrence Haines, Managing Director, Large Format at JCDecaux said, “At JCDecaux we understand the importance of great design in creating street furniture and advertising structures that enhance the wider urban landscape and help cities meet their transport needs. This strategy influences all JCDecaux’s products from the reinvention of the bus shelter to prize-winning self-service bicycle systems such as Vélib in Paris. We are delighted to sponsor this prize that recognises up-and-coming design talent.”
JCDecaux is Europe's largest out-of-home advertising company. It is the only company worldwide to focus exclusively on out-of-home advertising and have a presence in all areas of the market: street furniture, billboards, transport and digital.
Inthe UK, JCDecaux’s portfolio accounts for a quarter of the out-of-home advertising market. At the forefront of digital outdoor advertising, JCDecaux’s expanding portfolio provides advertisers with creative opportunities and flexibility, allowing campaigns to be tailored and topical. The organisation works closely with city councils and landowners to develop valuable services for them, the community and the advertisers who use JCDecaux’s advertising platforms.