The two-year collaborative research project, which has a total budget of £172k, has been identified as being of key strategic importance to help the company grow. The project will use computer security and artificial intelligence techniques and know-how to improve the integrity of sensitive financial data and give the company a competitive advantage.
Dimitris Parapadakis and Ashif Tejani, Principal Lecturers in the College of Design, Creative and Digital Industries will use their expertise in Cyber-Security and Machine Learning to deliver the project, with the support of a Masters graduate.
The research will develop and embed new working processes and produce a toolkit that will allow Mezzo Labs clients to audit the full life-cycle of how their data is being processed by third parties, enabling them to tamper proof these records against all known integrity threats.
The project will also bring together academic and industry expertise from a range of areas including data protection, web analytics, marketing of financial products, multimedia and visualisation. As a result of this project, Mezzo Labs forecasts to greatly improve its competitive advantage in domestic as well as emerging overseas markets.
This project will build on a previous two year Knowledge Transfer Partnership (KTP) project with Mezzo Labs that ran from 2017 to the start of 2019 also delivered by the same academic team. The previous KTP helped to embed artificial intelligence in Mezzo Labs and used machine learning to create an intelligent decision making tool that enables marketing managers in financial organisations to analyse, understand and predict customer behaviours. As a direct result of the success of this project, Mezzo Labs have forecast a £9m increase in turnover over five years.
This successful KTP, funded by UK Research and Innovation through Innovate UK, is part of the government’s Industrial Strategy. KTPs aim to help businesses to improve their competitiveness and productivity through the better use of knowledge, technology and skills that reside within the UK Universities.
It also provides academics with the unique opportunity to use the outcomes of their research to impact on real-world business problems, whilst also supporting the development of relevant teaching and research to enhance the student experience alongside high quality journal and conference publications.
If you would like to find out more about Knowledge Transfer Partnerships or discuss a KTP project idea, contact Mariana Peixoto, Corporate Partnerships Manager on [email protected].