The world’s first centre dedicated to research into India’s media has this week been launched at the University of Westminster.

University of Westminster flag

A series of events showcasing Indian media and cinema at the University attracted leading academics, journalists and film-makers, including India’s most prominent auteur, Shyam Benegal.

Speaking at the launch on Tuesday, University Chancellor Lord Paul said the India Media Centre would provide a focus for research and knowledge transfer.

“This new centre will promote and develop research and knowledge transfer on Indian media in a global context, and will, I’m sure, attract high-quality research students from the subcontinent.

“It will also build collaborative links with international institutions, policy makers, NGOs and the creative and cultural industries, as well as providing a platform for UK-based Indian media, arts and cultural organisations,” he said.

Lord Paul added that the UK is a world leader in the cultural industries and Westminster had a “long and proud tradition of academic excellence in the study of media, arts and design”.

“That excellence is demonstrated clearly in the research carried out by our Communication and Media Research Institute which was the most highly rated such research centre in the UK according to the 2008 Research Assessment Exercise," he said.

The India Media Centre is led by Daya Thussu, professor of international communication and an internationally-renowned scholar, and Rosie Thomas, a pioneer of the academic study of popular Indian cinema.

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