Alexandra Sedo, a second year Graphic Communication Design BA Honours student, has passed a notoriously difficult design assessment.

The competition is organised by the International Society of Typographic Designers (ISTD), a recognised professional body in the visual communication industry, and aims to give students a chance to explore typography and integrate it into their design work. The designs are judged by internationally acclaimed industry professionals and academics.

Alexandra won approval from the judges with her visual interpretation of ‘Einstein on the Beach’, an opera by Philip Glass. Her typographic design fulfilled the ‘Visualising Music’ brief, which asked students to create a piece of work inspired by the opera.

Speaking about the inspiration behind the work, Alexandra said: “Complexity and harmony inspired me to develop a typographical concept of a code that enables one to read and play music. The ISTD ‘Visualising Music‘ brief was exciting and challenging, and it took me out of my comfort zone. I feel so happy my work was appreciated and very grateful for all the support my tutors and the University of Westminster gave me throughout this project.”

Alexandra is taught by Hans-Dieter Reichert (Module Leader) and Iwona Abrams. Both are senior lecturers on the Graphic Communication Design BA Honours course. Speaking about Alexandra’s success, Hans-Dieter said: “Alexandra’s design concept to visualise the music of Philip Glass’s opera Einstein on the Beach in a square, mixed-media publication was analytical, experimental, clearly structured, well controlled, with good attention to typographic detail. Well deserved, Alexandra. ”

Alongside Alexandra, eight other contestants from the Graphic Communication Design course also submitted work. Their entries were submitted under the ‘Visualising Music’ brief, or for ‘The Undiscovered Country’ brief, interpreting different aspects of dying and death.

Find out more about the University of Westminster's Graphic Communication Design BA Honours.

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International Design Competition entry

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