Modebelofte, meaning ‘fashion promise’, is an international platform for fashion talent that seeks to further develop the industry by presenting fresh perspectives and stimulating interdisciplinary collaborations.
Each year, Modebelofte realises a surprising exhibition with a selection of fiercely innovative new fashion talent, freshly graduated from international BA and MA courses during the Dutch Design Week in Eindhoven.
Modebelofte’s theme for this year, ‘Digital Realist’, proposes a down to earth and hands-on embrace of the digital age as the new normal. The 18 Digital Realists on show in this exhibition flawlessly combine on and offline modes of research, design and production, synchronising traditional and artisanal techniques with advanced computing and - often experimental - digital technology-driven options. They explore questions like ‘What if we could see each atom as a 3D version of a digital pixel?’ and ‘Can we still separate the real and the digital world as two separate spheres of existence?’.
Playing with the notion of anti-fashion, Aimee Determann’s menswear collection is inspired by purely functional garments. Silhouettes are developed from factory ‘over-clothes’, chemical ‘coveralls’ and flotation devices, celebrating and elevating the simple beauty of utilitarian clothing.
Many pieces are created from layers of Tyvek (a strong but lightweight industrial material made from high density polythene fibres) and transparent rip-stop nylon. Aimee’s meticulous attention to detail includes modular elements linked together with a ‘Dutch rope’ system and prints illustrating how to wear the clothes which are specific to each piece. Through deconstructing safety workwear, the collection explores the functional and emotional role of clothing by inviting the viewer to question how much of the design is really necessary.
From 21 - 29 October 2017, visitors can admire the ingenious creations ‘in real life’ at the abandoned V&D department store in the city centre of Eindhoven and they can also virtually wander around the ateliers and dreamworlds of the participating international talents by clicking here.