Professor Steven Barnett, Professor of Communications, was quoted in Bloomberg discussing Nigel Farage’s political communication strategy.

Brexit egg

According to Bloomberg’s news article, Nigel Farage’s newly-created Brexit Party is “threatening to wipe out Theresa May’s Conservatives in the European Parliament elections”, thanks to his current dominance of social media.

Professor Barnett said: “The party is benefiting from having a well-recognized leader and a simple message, the two basic ingredients of any successful political communication strategy.

“Farage is a brand in his own right. It’s a wonderful case study in how to run a presidential campaign.”

Read the full article on Bloomberg.

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