Date and time: 19 February, 6.45pm. Venue: Chiltern Hall, Marylebone Campus.
In this lecture Jeffrey Dodds (MBA 2002) Chief Marketing Officer at Virgin Media will join us to discuss ‘How disruption is becoming increasingly important in marketing’ followed by Q&A session. The challenge of 'cutting through' in today's increasingly cluttered media environment is getting harder and harder for advertisers. In this lecture Jeff explores the growing importance of creative and media disruption as a legitimate marketing method for getting ahead of the competition.
All are welcome, but you need to register online.
For further information please contact the Alumni team: [email protected].