We're running a series of free alumni lectures to celebrate our 175th anniversary and the achievements of our former students.
Cutting through in today's increasingly cluttered media environment is getting harder for advertisers. If you're interested in learning more about the challenges faced in the world of marketing and how to overcome them, come along and join us for the first lecture of the series followed by a Q&A session.
About the speaker
Jeff Dodds holds an MBA (with distinction) from Westminster Business School and an MSc in International Marketing. He's been working for Virgin Media during the last five years as a Director of TV Marketing, Executive Director of Brand and Marketing, Chief Marketing Officer and most recently as an Executive Consultant.
Prior to joining Virgin Media, Jeff was the Group Marketing Director for Callaway Golf, where he was responsible for marketing, public relations, product development and sponsorship. He has worked with some of golf's greatest players, such as Ernie Els and Phil Mickelson.
He also spent five years working for the Japanese car giant Honda, where he oversaw marketing, product planning and business planning.
Jeff Dodds participates actively in the marketing industry as a fellow of the Chartered Institute of Marketing and the Marketing Academy, an executive committee member of ISBA, an executive advisor to Credos and a client ambassador for the IPA. He contributes to the marketing press and speaks at marketing and business conferences regularly.