Many organisations are adopting social media to gain visibility, promote business, build new communication channels with stakeholders and foster innovation, yet lack a clear understanding of how to use the platforms and tools appropriately and consequently effectively.
Benefits of attending
This session will provide participants with an overview of social media tools and platforms, an understanding of their different roles and the potential impact on growth, innovation and sustainability for their own organisations.
Dr. Fefie Dotsika, Senior Lecturer in Business Information Management
Her research interests lie in the area of web information and knowledge management and include web information modelling and classification schemes, emerging web technologies and system interoperability.
Find out more and register for other events of the Business Bites series.