Speaker: Professor Shona Bettany
Venue: Room M205 and M206 (tea and coffee will be provided)

To reserve a place, contact: Haydn Worley, 020350 67152 

Using Actor Network Theory (ANT) as a theoretical framework, this seminar explores the role of caring technologies in the complex transition to new fatherhood, examining the role technological objects play in the family setting to enable and support different forms of fathering and masculinity. By identifying the processes through which these objects, and indeed fatherhood itself, enact a material-semiotic struggle over identity and action we derives insights of potential value to marketers, technological innovators, and policy makers alike.