China Media Centre 2019 Spring Seminar
Rapidly changing audience, audience habits and consumption patterns pose major challenges for all traditional media outfits. Market forces and changing audience aside, international media, especially traditionally public-funded international Chinese language media face its own unique set of challenges such as a political, cultural and commercial sensitivity, as well as blockage and market entry difficulties in Mainland China. How does an international Chinese media institution adapt and stay relevant in the digital world? In this presentation, the Editor-in-Chief of BBC Chinese Service Howard Zhang will share some of his observations and practical experiences on how the BBC as a whole as well as BBC’s Chinese language service are adapting to the digital world.
About the speaker
Officially appointed Editor-in-Chief of BBC Chinese in January 2017, Howard Zhang is tasked with transforming BBC Chinese into a service fit for the challenges of digital age. He is a seasoned journalist who first joined the BBC back in 2000, with years of experience in field interviews, and in radio, TV and digital content production. Prior to joining the BBC, he worked for a number of media organisations in Canada.
Chair: Professor Chang Xiangqun
Book your place
This event is free and open to all. You will need to register in advance via Eventbrite.
This is one of the Global China Media Seminar Series (GCMSS), co-organised with Global China Institute. For more information about China Media Centre (CMC) events, please contact Alja Kranjec at: [email protected].