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Following the success of last year’s event with Professor David Ballantyne, we are holding a second Service Dominant Logic workshop on 13-14 January 2011.

Professors Steve Vargo and Bob Lusch will lead the workshop jointly with Dr Toni Hilton and Professor Kim Cassidy (Nottingham Trent University), Chair of the Services Marketing Special Interest Group (SIG) of the Academy of Marketing.

Charles Martin, one of our Visiting Professors, and the editor of the Journal of Services Marketing, will also participate.

Please click here for the flyer (PDF).

The fee is £150 for academics and £200 for practitioners. Please click here to register. You will then be contacted and payment will be taken to confirm your place.

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