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The term ‘Scandi Style’ immediately brings to mind the minimalist design aesthetic that emerged in the 1930s and was later popularised by global brands like Ikea. This study day will consider the notion of Scandi style from a different angle, focusing on Scandinavian fashion photography – uncovering its hidden histories, exploring its international networks, showcasing contemporary practitioners.

Is it possible to speak of a ‘Scandi style’ in fashion photography? What sorts of relationships exist, and have existed, between fashion photographers, designers, and publications, both within the region, and internationally? What are the benefits and drawbacks of seeking to describe national and regional photo histories? How do national and regional museums, collections and archives influence the understanding of the history, character and typology of fashion photography? These, and other questions, will be explored by scholars, curators and others working in this emerging field of study.

A further aim of this event is to initiate an international collaborative research network on fashion photography. We envision this inaugural event as the first of many, researching and exploring overlooked and forgotten social, historical and political narratives and transnational links in relation to fashion images globally.

Please join us for a day of presentations, discussion, and sharing of ideas. Everyone is welcome – curators, writers, tutors, students, scholars, and others. You don’t need to be actively studying Scandinavian fashion photography in order to attend – just interested!


£12 students and unwaged

£20 general registration

Price includes morning and afternoon coffee/tea, and a sandwich lunch with fruit.

Introduction to the Day:

Eugenie Shinkle (University of Westminster)


Anna Dahlgren (Stockholm University): Swedish fashion photography. A hidden image ecology.

Merja Salo (Aalto University): The Relevance of Nationality in Fashion Photography. What has been Finnish in Finnish Fashion Photography?


Anne-Sofie Hjemdahl (independent fashion scholar, Oslo): Museum fashion photography: Enacting wardrobes as documentation and fashion

Ane Lynge-Jorlén (independent fashion scholar and curator, Copenhagen):  Gunnar Larsen’s Avant-Garde

Andrea Kollnitz (Stockholm University): Fashion is Human: Perspectives on the Aesthetics of Contemporary Swedish Fashion Photography

Tone Rasch (Norsk Teknisk Museum): Norwegian Fashion Photography

Tamar Shafrir (Het Nieuwe Instituut R&D):  Blonde Wood, Blonde Models: Fashion Photography in the IKEA catalogue.

Æsa Sigurjónsdóttir (University of Iceland):  Fashion that came in from the cold – John Cowan´s vision of the North.

Christine Sjöberg (Gothenburg University): From Nordic Light to Nordic Darkness: Exploring Tensions and Tendencies in Contemporary Swedish Fashion Photography

Register for the event

If you have any questions, please contact [email protected].