The Westminster School of Media, Arts and Design is pleased to host the launch of a new book by John Illman, Handling the media: communication and presentation skills for healthcare professionals. John Illman is the medical journalism tutor at the University of Westminster, teaching on the BA (Hons)/Graduate Diploma in Medical Journalism, the only such course in the country.
Based on the author’s experience as editor of GP, medical correspondent on the Daily Mail, eight years as health editor on The Guardian and latterly as a communications consultant, this book is the first of its kind to examine the relationship between medicine and the media, and to give practical advice about both spoken and written communication – from media interviews to blogs.
Welcomed by Doctors for the NHS as “an attractively designed and extremely well-written 184-page paperback”, it has been written for healthcare professionals, medical researchers, press officers, PR practitioners, and health and medical charities.
The 12 chapters include journalists (who are the reporters behind the headlines):
- responding to a media interview request
- preparing for a media interview
- different types of interview
- making an impression
- writing for the media
- social media and blogging
- presenting to the media and other audiences
- patient (media) case histories – a suitable case for treatment
- narrative medicine – keep taking the words (an exploration of therapeutic writing)
- medicine and the media: 1950-2000. A brief history.
To celebrate the launch of this new publication, the Westminster School of Media, Arts and Design invites you to join the party and to claim your discounted copy.
RSVP at [email protected]