This talk explores a widespread cultural trend away from cosmopolitan consumption, and towards 'ethnically appropriate' consuming practices. It suggests that in an attempt to identify forms of 'appropriate' white ethnicity in multicultural contexts, consumers have engaged with nostalgic fantasies of domestic femininity. It goes on to consider the appeal of Nordic culture to white British consumers, and suggests that it too is marked by fantasies of ethnic appropriateness, in this case manifested in the landscape, climate, food, culture and politics of the Nordic countries.

Dr Pitcher's talk is takenfrom his forthcoming book, Consuming Race (Routledge, 2014).

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