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This seminar, organised by the Westminster Business School's Marketing and Research Group, will bring together leading industry practitioners and academics to examine and discuss leading edge topics in marketing and business strategy.

The event will be followed by a reception and networking opportunity.

Who should attend?

We welcome practitioners, managers, consultants, academics, students and anyone with an interest in loyalty. The evolving expectations of customer service and product delivery are re-writing traditional views of brand and consumer loyalty. This is an important seminar for anyone needing to stay abreast of this fast changing area.


Steven Esom

Steve was Managing Director of Waitrose from 2002 until 2007. Prior to this, he served as a Director of Buying for six years and oversaw the introduction of many innovative new practices. Before joining Waitrose, he developed an illustrious career with some of the UK’s best known High Street names, notably with J Sainsbury as a Senior Buying Director in the food and personal care categories.

He joined Marks & Spencer Group plc as the Executive Director of Food in 2007, and left the company to team up with Langholm Capital in 2009. The move enabled him to pursue his interest in spotting emerging food brands and ensuring that they received the right commercial and financial investment to bring them to the more mainstream market.

In relation to this, Steve has been a Non-Executive Director at Tyrrells Potato Crisps Ltd and Chairman of Bart Spices Ltd. He is a vastly experienced retailer and a much sought after industry-commentator and speaker, with a particular interest in sustainable retailing practices and drivers of customer loyalty.

Colin Harper

Colin is a seasoned marketer and research and insights specialist. Having completed postgraduate study in marketing, much of his career has been spent trying to improve the understanding of shopper behaviour from a more quantitative approach to data analysis.

He was formerly the Head of Insights at the Institute of Promotional Marketing and has written several industry white papers on subjects including promotional marketing, customer loyalty and shopper marketing. Earlier this year, he published Beyond Shopper Marketing and is due to have a second book Shoppernomics, that he co-wrote with Roddy Mullins, published in November 2014. He is the driving force behind a new industry body, the Shopper Marketing Research Centre.

Stephan Ludwig

Stephan is a Senior Lecturer at Westminster Business School. His research focuses on the impact of online conversations on corporate performance and big data analysis methods. Prior to this, he accrued eight years of consulting experience in marketing research for financial services, the fast-moving consumer goods sector and retailing.

His areas of expertise include market research, consumer behaviour, marketing mix analysis, social media strategies and big data research.