Many destinations have traditionally relied on beaches and other coastal resources to attract tourists. However, various problems with the viability and sustainability of coastal tourism have prompted these places to develop new products, new markets and new identities. Destinations are increasingly positioning themsleves as towns by the sea, rather than seaside towns.

This seminar covers some of the issues associated with diversification: including the compatibility of ‘old’ and ‘new’ tourist markets, the serial reproduction of diversification models and the difficulties overcoming established destination images. 

Introduction
Andrew Smith, University of Westminster

Beach or Heritage? Marketing Latin America's Coastal Historic Cities
Narcis Bassols, Univ. Autónoma del Caribe, Barranquilla, Colombia

A Changing Seaside Experience: Perspectives from the Kent Coast
Simon Curtis, University of Westminster

The event is free and open to all, but please email [email protected] if you would like to attend.

For further details or queries, email Andrew Smith at [email protected]

This is the third of a series of seminars showcasing tourism and events research by academics affiliated to the University of Westminster. The series aims to disseminate the key findings from recent research projects and to provoke debate between the panel and the audience.