Artisan and Carnivalesque: Communicating Scotland’s ‘Land and Culture’ through Scottish Food Tourism

Date 15 April 2027
Time 5 - 6:30pm
Location 309 Regent Street

Part of the Taste and Interdisciplinary Food Studies Network at Westminster seminar series 

This paper explores how Scotland as a land, and Scotland as its people, are communicated through food products and practices. Focusing on encounters in Scottish food tourism, this paper follows two strands: 1) the delicious, ‘authentic’ tastes of natural, artisan food production (smoked fish and cheese, whisky, fresh seafood). These carefully curated tastes and visuals are strictly prescribed to exclude any foods, smells or consumption rituals that may contaminate the image of Scotland as a bountiful, ‘natural larder’ that invited tourists to ‘step back in time’ to Scotland’s historical, rural heritage. 2) In contrast, the ‘carnivalesque’ or ‘disgusting’ Scottish products that symbolise national and cultural identity (Irn Bru, Buckfast tonic wine, deep fried Mars Bar) communicate a darker side of Scotland’s ‘poverty tourism’ through satire. Food tourism literature and marketing can be one-dimensional, yet closer encounters with food products and practices provide a more nuanced understanding of how we conceptualise national identities and tourism imaginaries.

Location

Room Regent Street 352, University of Westminster, 309 Regent Street, London W1B 2HW.

Nearest station: Oxford Circus

About the speaker