Social media is one of the most powerful tools you have in your job search. Here’s how to use it wisely, present yourself online and stand out for the right reasons.
Why it matters
Whether you want to find a job or start up your own business, social media can either help you or hinder you for several reasons.
- Employers and collaborators often check social media – make a good impression before they meet you.
- A strong online presence helps you get noticed, build credibility and spot opportunities in an increasingly digital-first world
- Outdated profiles or misjudged posts can harm your chances – often without you realising
- Professional, authentic social media use showcases your communication skills and judgement
- Many jobs aren't advertised – but you can find them by connecting with others on platforms like LinkedIn
What to watch out for
Aside from unknowingly sharing something you don't want professional connections to see, it's important to protect yourself from job scams.
- Review your privacy settings and keep your personal accounts private
- Consider separate accounts for your personal and professional channels
- Update or remove anything public that could be misunderstood in a professional setting
- Be careful what you post or share – tweets, tags, and old posts are all easy to find
- Keep information consistent – especially between your CV and LinkedIn profile
- Read more about how to avoid phishing
- Protect yourself from scams by visiting the JobsAware website
Top tips for shining on social media
- LinkedIn is more than a CV – use it to grow your network, show your interests and get noticed
- Choose friendly, professional profile photos and cover images that reflect your interests
- Highlight your achievements by showing impact – and add visuals where you can
- Be concise – generally, people only spend a few seconds looking at content
- Connect thoughtfully, starting with tutors, coursemates, alumni and people you've met
- Follow up with people you meet at events – it's an essential part of great networking
- Engage with others’ content to build relationships – stay professional and authentic
- Join groups for industries you want to get into – and be an active and positive contributor
- Be yourself – professionalism and authenticity can go hand in hand
- Follow employers you're interested in to stay up to date on news, events and job vacancies
Read tips on social media skills via the CareerZone blog.
Next steps
- Google yourself – what comes up? Does it match how you want to be seen?
- Review your privacy settings – especially on Facebook, Instagram and Twitter
- Update or create a LinkedIn profile – and if you’d like help, book a one-to-one advice session
- Follow organisations and people in your field
- Attend careers or networking events and connect with them afterwards online
- Share your work or ideas on your platform of choice – be consistent and intentional
- Get more detailed and practical advice by browsing articles on CareerZone