Digital Marketing Strategy

Course summary

The course investigates the strategic approach of digital marketing within the business environment. It builds on the understanding of digital marketing context, differences in consumers behaviours and examines how digital marketing analysis, strategies and plans can be developed and implemented in a digital business. The course is focused on innovative changes in communication and engagement with customers in a digital environment and how it affects the development of the digital marketing presence, plan and strategy. A computer-based simulation will be used to aid the development of the relevant skills and knowledge.

Who is this course for?

• Marketing professionals who wish to gain an understanding of digital marketing to enhance their career and their digital marketing skills.
• Professionals working in marketing analysis, product or brand management, managing online communications, and those working in online sales and advertising.
• Those seeking a career in digital marketing or switching from traditional advertising to online advertising and communication.
• Advisers and consultants who are seeking to enhance their knowledge of contemporary digital marketing strategies in order to provide better advice.
• Senior managers wishing to gain a better understanding of the benefits of digital marketing are in a better position when evaluating different digital marketing strategies to select the strategy that best serves their business.

Tutor information

• Meral Crifasi
• Dr Felicity Hardley
• Danielle Macedo
• Agata Mauzurkiewicz

Course structure

• Day 1
• Day 2
• Day 3
• Day 4
• Day 5