Course summary
This three-day course is designed to equip you with the essential knowledge and skills to navigate the dynamic landscape of digital marketing.
In this course, you'll learn:
The fundamentals: Grasp the core concepts of digital marketing, including SEO, content marketing, email marketing, and paid advertising
Digital strategy: Develop effective digital marketing strategies aligned with your business objectives
Analytics and measurement: Understand how to track and measure the success of your campaigns using key metrics
Practical applications: Gain hands-on experience through exercises and case studies
Who is this course for?
Marketing professionals who wish to gain an understanding of digital marketing to enhance their career and their digital marketing skills
Professionals working in marketing analysis, product or brand management, managing online communications, and those working in online sales and advertising
Those seeking a career in digital marketing or switching from traditional advertising to online advertising and communication
Advisers and consultants who are seeking to enhance their knowledge of contemporary digital marketing strategies in order to provide better advice
Senior managers wishing to gain a better understanding of the benefits of digital marketing are in a better position when evaluating different digital marketing strategies to select the strategy that best serves their business
Discounts and offers
Group
If you are booking as a group or institution, please contact us before you book as you may be able to benefit from our 15% group or corporate discounts.
Digital Marketing Fundamentals and Social Media Marketing bundle
Book the Social Media Marketing course together with the Digital Marketing Fundamentals course for a 10% discount on the combined price.
Returning short course delegates
We offer 10% discount to returning short course delegates. If you’re not booking your first short course or professional qualification with us and this discount is not applied to your course at checkout, please contact us.
Undergraduate/postgraduate students, alumni and colleagues
We also offer a 20% discount to University of Westminster undergraduate and postgraduate students, alumni, and colleagues. To receive your discount code, please contact us before booking your course.
Course structure
- Overview and review of concepts and fundamentals of Digital Marketing
- Content marketing strategies and metrics for evaluating effectiveness
- Website optimisation: Use effective website optimisation techniques to enhance your website's performance and user experience
- SEO: Improve your search engine rankings and increase organic traffic with advanced SEO strategies and best practices
- Paid advertising - PPC, SEM
- Customer-centred digital marketing frameworks for inclusive growth such as (RACE and AIDA models)
- Marketing Communication (Marcom) using digital media
- Evaluation and improvement of digital channel performance
Tutor information
Course accreditation
This course is recognised by the Chartered Management Institute (CMI) as meeting their professional standards.
CMI is the leading Management and Leadership professional body in the UK, with over 240,000 members.
Key benefits that are offered on this course as part of CMI recognition are:
- Membership for one year, allowing you access to CMI's community of Managers and Leaders, Events and Networking, their Career Development Centre and Diagnostic Tools, the Thrive digital learning and management development platform, and CMI's own Thought Leadership
- 'foundation' Chartered Manager (fCMgr) status, available as a digital badge and that is a post-nominal that can be used through your LinkedIn, CV, and other channels, and is a springboard to full Chartered Manager (CMgr) status
- 'Rubber stamped' CMI certification evidencing that you have attended a course that meets CMI's professional standards.
Learning outcomes
By the end of the course, you will be able to:
- Create a comprehensive digital marketing plan for your business
- Optimise your website for search engines to increase visibility
- Utilise social media platforms to engage with your target audience
- Develop effective content marketing strategies
- Implement targeted paid advertising campaigns
- Analyse and interpret digital marketing data to make informed decisions