Professional and short courses
Introduction to SEO
|Location||Cavendish, Central London|
|Faculty||Science and Technology|
Our one-day Introduction to SEO course provides you with a solid foundation in understanding and applying key techniques and strategies for search engine optimisation.
Who is the course for?
This course is suitable for anyone who needs to gain a practical understanding of how to optimise their websites and digital content to improve ranking on search engine listings.
Because this is a practical course, you will need to be familiar with computers and the use of a keyboard and mouse, and have basic working knowledge of HTML (preferably HTML5).
|We run this course on request for a number of people. Please register your interest.||1 day||
|Register your interest|
We will cover the following topics:
- introduction to keywords and search engines
- relevance of keywords
- why SEO is important
- creating content
- keyword research
- using Google tools and SEOMoz
- keyword attributes
- backlink tools
- on-page content SEO
- HTML elements
By the end of the course, you will be able to:
- understand the key concepts and ideas behind SEO
- place into context the impact of different aspects of web design on SEO
- research keywords
- apply different techniques and strategies to improve ranking and SEO
A Westminster alumnus, Chris combines a strong design background with technical expertise and a passion for usability in all projects. He is director of Brave Media, a digital media design agency producing work for a wide range of companies such as Eurostar, RedBull Racing, London Metropolitan University, IGN and others.