Introduction to SEO

LocationCavendish, Central London
FacultyScience and Technology

Our one-day Introduction to SEO course provides you with a solid foundation in understanding and applying key techniques and strategies for search engine optimisation.

Who is the course for?

This course is suitable for anyone who needs to gain a practical understanding of how to optimise their websites and digital content to improve ranking on search engine listings.

Because this is a practical course, you will need to be familiar with computers and the use of a keyboard and mouse, and have basic working knowledge of HTML (preferably HTML5).

Dates Duration Price  
We run this course on request for a number of people. Please register your interest. 1 day


Register your interest

Course content

We will cover the following topics:

  • introduction to keywords and search engines
  • relevance of keywords
  • why SEO is important
  • creating content
  • keyword research
  • using Google tools and SEOMoz
  • keyword attributes
  • backlinks
  • backlink tools
  • on-page content SEO
  • linking
  • HTML elements

By the end of the course, you will be able to:

  • understand the key concepts and ideas behind SEO
  • place into context the impact of different aspects of web design on SEO
  • research keywords
  • apply different techniques and strategies to improve ranking and SEO

Chris Maigler

A Westminster alumnus, Chris combines a strong design background with technical expertise and a passion for usability in all projects. He is director of Brave Media, a digital media design agency producing work for a wide range of companies such as Eurostar, RedBull Racing, London Metropolitan University, IGN and others.