Course Overview

Attendance
UK/EU Fees £900 *
International Fees £1,400 *
Alumni Discount See details
Duration 2 years

* Price per 20-credit module

Course summary

Events play an essential role in the business, cultural and sporting life of all countries. In recent years an exciting new profession has emerged with event planners designing and organising a diverse range of events, and marketing the great variety of destinations and venues in which they take place.

This course is specifically designed for people who want to enter or make further progress in, management-level careers in the fast-expanding field of event management. London is an ideal place in which to study events with many venues on the doorstep. As a regular host of world-class sports and culture events such as Wimbledon, the London Marathon, Notting Hill Carnival and the London Fashion Week, as well as one-off mega events such as the London 2012 Olympic and Paralympics games and the 2015 Rugby World Cup, London is widely recognised as a world events capital.  With several hundred venues and an abundance of international business and leisure events, London is a world leader in this dynamic industry.

This course explores the strategic development, design and logistical organisation of many different types of event.  You will also learn how events and conferences contribute to enriching the lives of communities and improve communications in business, politics and professional life. The dissertation will give you further opportunity to research a conference or events topic in depth. The course is taught by experienced academics and industry practitioners, providing valuable insight into this exciting industry sector.

Course structure

The following modules are indicative of what you study on this course.

Core modules

This module provides an opportunity to choose a subject that interests you, and to investigate it rigorously and in depth. With the support of an academic supervisor you will prepare and implement a research plan in order to complete an in-depth piece work which offers new insights and understanding relevant to tourism.

Event Concept and Design introduces the study of event design at post-graduate level and addresses the key theoretical concepts and management issues relevant to the development of events across a range of experience environments. You will gain a good grounding of the holistic process of designing effective and engaging events that meet both business and leisure demand as well as the requirements of suppliers.

This module studies the activities undertaken by an event manager as an event is prepared for staging.  You will focus on practical application, studying project management, budgeting, evaluation and ROI measurement, volunteer management, supplier negotiation, contemporary health & safety issues and crisis management.  You will also explore the use of social media, technology and events as a marketing tool.


Organisations use events as part of their strategy regardless of whether they belong to the private, public or third sector.  To create successful events, a new type of event professional is needed who can analyse the complex environment, understand the client needs and articulate the role of events in delivering sustainable business results. This module prepares you for this challenge.

This module develops an understanding and knowledge of the essential communication and research skills needed for academic life and professional practice. It provides guidance on communicating, analytically and creatively, in the written form, digitally, orally and visually.   You will also develop the key skills needed for the successful completion of a research project, as well as developing your abilities for professional problem-solving and decision-making.

Option modules

The module explores the demand for air travel and prospects for the future. You will evaluate the economic and commercial performance of airline and airport operators, as well as examining the broader impacts of air travel on the economy and the environment.

This module places the operation of tourism attractions, business and leisure events within the conceptual framework of the experiencescape to explore the increasingly complex interactions between producers and consumers of attraction and event experiences. You will examine the key concepts and issues that encourage the effective design of a transformative experience for attendees.

Event experiences are staged to achieve multiple business goals, with the events industry continuing to professionalise all aspects of delivery.  Graduates with experience of the strategic design and operational delivery of events are highly valued.  Thus you will develop the problem solving and practical skills needed to work within a team through the successful staging of an event which delivers on strategic objectives.

This module uses global events as examples through which we can better understand the strategic management of sports events and cultural festivals. You will analyse the different ways that events are produced and consumed internationally, examining the influence of globalisation. You will also explore the relationship between events and host cities, critiquing debates regarding the capacity of global events to define and regenerate places.

This module introduces you to strategic management and develops an understanding of your own professional skills through industry practice via either a team consultancy project for, or a research work placement in the tourism and/or events industry. Building on your existing knowledge, and reflecting on and transforming your professional skills, you will examine a current issue on behalf of your industry partner.

This module provides an understanding of the relationship between tourism, culture and society. You will explore tourism as a socio-cultural phenomenon and its impacts on societies around the globe. By drawing on case studies from both developing and developed world you will acquire an understanding of the socio-cultural dynamics of tourism on a theoretical and practical level.

Entry Requirements

The course is aimed at graduates seeking to establish or develop a management career in the conference and events industry in the UK or abroad. As a minimum, you should have a good Honours degree (normally an Upper Second) or equivalent. If your qualifications are not under the UK system please visit the international section of our website for details of equivalent qualifications.

Exceptionally, an applicant without these formal qualifications but with considerable work experience in the conference or events industry may be accepted at the discretion of the Course Leader. If your first language is not English, you will need an IELTS score of at least 6.5 (or equivalent) with a minimum score of 6.0 in each component.

View more information about our entry requirements and the application process.

 

The course is aimed at graduates seeking to establish or develop a management career in the conference and events industry in the UK or abroad. As a minimum, you should have a good Honours degree (normally an Upper Second) or equivalent. If your qualifications are not under the UK system please visit the international section of our website for details of equivalent qualifications.

Exceptionally, an applicant without these formal qualifications but with considerable work experience in the conference or events industry may be accepted at the discretion of the Course Leader. If your first language is not English, you will need an IELTS score of at least 6.5 (or equivalent) with a minimum score of 6.0 in each component.

More information

Careers

Graduates from this course enter a wide range of careers, in both the private and the public sectors, in Britain and internationally. These careers range from conference and events planning, to venue management, to destination marketing. Some choose to work with specialist organisations, such as convention bureaux, while others opt to work as professional conference organisers, event managers and venue promoters. Some students go on to pursue doctoral studies.

 

The positions held by our recent graduates include:

Travel, tour operations and attractions

  • Founder of travel agency, California
  • Owner of an American travel agency
  • Sales executive for a South American travel organiser

Education and research

  • PhD candidate, UK
  • Teaching at university, Turkey
  • Tourism consultancy, Sicily

Marketing

  • Market research company, UK
  • Sales and marketing manager for English Heritage
  • Web designer, Finland
  • Marketing manager for an American convention bureau
  • Marketing executive for an upmarket tour operator
  • E-commerce manager for a hotel chain

Conference and events

  • Events manager, Chicago Institute of Technology
  • Nagoya Tourism and Convention Bureau, Japan
  • Business and conference tourism company, Paris
  • Conference producer for an HR company

Hotels and hospitality

  • Hotel quality standards auditor, UK
  • Hotel manager, France
  • Intercontinental hotel, Lebanon
  • Corporate revenue manager for a European hotel chain

Transport

  • Marketing and sales, Eurostar
  • Regional manager for an international rail company
  • British Airways
  • El Al

Travel journalism

  • Editor, Tourism Concern
  • Journalist on business tourism magazine, Greece
  • Governments and tourism boards
  • Mexico tourist board
  • Mauritius tourism development board
  • Tourism officer, Tuscany Regional Authority
  • Manager for the meeting, incentive, conference and exhibitions sector for a national tourist board

Our Careers and Employability Service is here to support you to achieve your full potential.
 
With a growing network of over 3,000 employers around the world and a team of experienced careers consultants, we provide you with a variety of opportunities to work and develop new skills. As a University of Westminster student, you’ll have access to our services throughout your studies and after you graduate.
 
We can help you:
    •    find work placements, graduate jobs or voluntary experience related to your course
    •    discover international opportunities to enhance your employability
    •    write effective CVs and application forms
    •    develop your interview and enterprise skills
    •    plan your career with our career consultants
    •    gain insights into your chosen industry through mentoring
    •    meet employers and explore your career options at our employer fairs, careers presentations and networking events 
 
Find out more about the Careers and Employability Service.

 

Find out more about other employability initiatives at the University of Westminster. 

Fees and Funding

UK and EU tuition fee: £900 (Price per 20-credit module)

Find out how we set our tuition fees.

Alumni discount

This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.

Funding

As well as tuition fee loans, there is a range of funding available to help you fund your studies.

Find out about postgraduate student funding options.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

International tuition fee: £1,400 (Price per 20-credit module)

Find out how we set our tuition fees.

Alumni discount

This course is eligible for an alumni discount. Find out if you are eligible and how to apply by visiting our Alumni discounts page.

Funding

Find out about funding for international students.

Scholarships

The University is dedicated to supporting ambitious and outstanding students and we offer a variety of scholarships to eligible undergraduate students, which cover all or part of your tuition fees.

Find out if you qualify for one of our scholarships.

Course Location

Our Marylebone Campus has benefitted from a multi-million pound refurbishment resulting in new workshops, digital studios and development of the Marylebone Library. The campus is home to the Faculty of Architecture and the Built Environment and Westminster Business School. For more details, visit our Marylebone Campus page.

Find out more

Tourism and Events Postgraduate courses and careers

Watch our interview with Course Leader Dr Claire Humphreys and Tourism and Events students.

Tourism and Events at the University of Westminster

Watch our video to find out more about studying Tourism and Events courses with us.

Entry requirements and the learning experience

Course Leader Dr Claire Humphreys and tourism and events students talk about course entry requirements and what it is like to study here.

Tourism and Events online information session

Watch the video from our recent online information session  to find out more about our postgraduate Tourism and Events courses.

Contact us

Contact the Course Enquiries Team:

+44 (0)20 7915 5511

[email protected]

Opening hours (GMT): 9am–4.30pm Monday to Friday

More information

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